Step 2: What’s in a name?
Day 12 November 8, 2014
Hi there.
The Third Place Blog: Step 2: What’s in a name?
After defining a concept, the next step is to figure out a name and create a logo. Many people agonize endlessly over dreaming up the perfect company name. Don’t. If you’re waiting until you come up with the perfect name, you’re also waiting to start making money.
We wanted to choose a name that would last and would embody both our values and our company’s distinguishing characteristics. We did brainstorming, first together and then with friends. We got a long list and compared names one by one, until the winner was obvious – The Third Place.
It feels great when you have something tangible to represent your new venture, doesn’t it? Choosing a business logo is a big deal. But do not spend too much time, effort, or money on it. Here is a great article about logos on entrerprenuer.com
We thought about some iconic logos: Apple, Nike, McDonalds, Starbucks. At the same time, we Googled images of our competitors: “coffee house logo,” “lounge logo,” “event space logo,” etc. We got ideas and drew this:
Here is what we finally got:
We used PhotoShop to draw a digital version, but there are many free alternatives, as well as tutorials on YouTube. Let us know what you think and feel free to ask any questions.
I agree, once you have a name, then you have something concrete, something to build on. A good name gives you the essence of what you’re trying to create, and then you can move on with a logo, decor etc. This must be so exciting, building a business from scratch, and kudos to you for documenting the process for others to learn from. I’m looking forward to following your progress..
Thanks for stopping by! We look forward to sharing!
It’s so true that the name and logo embody the the concept behind a business–almost like the outward appearance of a person. It’s also critical to making a good first impression. The Entrepreneur article offers some really good insight on the process! By the way, I really like your logo–sophisticated yet relatable . Do you think that you’ll stick with it?
We love our logo and plan on sticking with it. Thanks for the feedback Phoebe!
Thanks for documenting your processes for others to learn from. It is such a great idea and I wish you the very best