Step 2: What’s in a name?
Day 12 November 8, 2014
The Third Place Blog: Step 2: What’s in a name?
After defining a concept, the next step is to figure out a name and create a logo. Many people agonize endlessly over dreaming up the perfect company name. Don’t. If you’re waiting until you come up with the perfect name, you’re also waiting to start making money.
We wanted to choose a name that would last and would embody both our values and our company’s distinguishing characteristics. We did brainstorming, first together and then with friends. We got a long list and compared names one by one, until the winner was obvious – The Third Place.
It feels great when you have something tangible to represent your new venture, doesn’t it? Choosing a business logo is a big deal. But do not spend too much time, effort, or money on it. Here is a great article about logos on entrerprenuer.com
We thought about some iconic logos: Apple, Nike, McDonalds, Starbucks. At the same time, we Googled images of our competitors: “coffee house logo,” “lounge logo,” “event space logo,” etc. We got ideas and drew this:
Here is what we finally got: